Introduction and Business Plan
A very special thank you to USSOCOM and Special Operation Forces (SOF) for all you are standing for. HOOAH!
Ladies and Investors Your Best Walk Starts Here
This crowd funding offering is designated expressly for raising $500,000 to $1,000,000 in a special exclusive license transition for DAMP magnetic shock mitigation technology from the military to the women’s working professional and medical footwear markets. This raise also includes prototypes and marketing of our shock mitigation sports helmet liner and vehicle seat cushion for licensing.
What is shock mitigation? Shock mitigation is the time coefficient of impact related dynamic load force deceleration. Over a lifetime a wearer can save millions of tons of pressure to the body. This is a great thing! The older we get the more we appreciate our feet.
Compared to a conventional boot, patented DAMPS magnetic shock mitigation technology reduced heel strike over 68% as tested with Special Operation Forces (SOF) in 2004, utilizing F-Scan the industry leader in pressure surface mapping.
DAMPS technology is recorded on the right.
Additionally there was as independent third party shock mitigation accelerometer testing in 2010 with Sperry that proved our superior shock mitigation merits against the best they had to offer. Sperry is now owned by Wolverine World Wide.
Shock mitigation means any person wearing DAMPS can walk ten miles and save their body the shock of seven. The shock savings to a person’s body over a life time are tremendous. There are no industry shock mitigation comparables.
In addition, DAMPS Technology Smart Boots have been operator field tested with SOF for over ten years and we are now pending an advanced FY 2017 shock mitigation program with the Office of Naval Research and the Navy Seals on their fast attack boats. It doesn’t get any better than this!
For more DAMPS technology background information please visit www.damps.com
Special DAMPS Technology License
B&B Technologies LP and the DAMPS I LP General Partner Jeff Brown is granting an exclusive DAMPS Technology license to Shock Mitigation Technologies Inc., expressly for women’s footwear, our shock mitigation sports helmet liner and vehicle seat cushion, no cost all inclusive for two years, with renewal options. After SMTI has successfully secured a third party license agreement of one million dollars and minimum three years, an annual license fee and 5% per unit royalty will be payable to the DAMPS I LP.
DAMPS Intellectual Property
DAMPS (Directional Axial Magnetic Prolusion Systems) TM
DAMPS TM has two current design patents 2015 including a Haig 2015 filing with thirty three countries in European Union Japan and one utility CIP filing 2017. The DAMPS US Trademark is also registered in China.
We also have four ASTM tested trade secret highly resilient rubber outsole compounds, developed with Good Year Tire and Rubber.
Technology is Fashion
B&B Technologies LP has specially modified the heel inserts from our boots and prototyped several sizes and style of women’s footwear with smaller DAMPS technology shock mitigation heel inserts and demonstrated them at the WSA shoe show in Las Vegas in 2016.
FITN (Fashion Integrated Technology Now). Our goal is to find licensing partners in the women’s markets. We have made contacts with several companies who have displayed interest, such as Mark Fisher, Steve Madden, Kenneth Cole, Dansco, Vince Kamuto, Sorel, Yellow Box, Alegria, Wolky, M403, Elan Polo and Nine West.
B&B Technologies LP will provide the specifications for our DAMPS heel insert to the licensing company for production modifications to existing women’s outsoles. Shock Mitigation Technologies Inc. will provide the DAMPS magnetic shock mitigation inserts based on those licensing specifications.
Another unique aspect to the DAMPS shock mitigation insert is that a wearer can dial in the insert to match their individual shoe size weight and application, from 90lbs. to 300 lbs. by offering heel inserts with varying spring rates. The basic opposing magnets array remains the same.
We believe that this advanced magnetic shock mitigation technology will offer potential licensing partners a rare and unique premium brand and market differentiation advantage.
Use of Funds
The money raised in this offering will be utilized over a one year period, for producing five or more selected women’s working and professional shoes that are representative of the most popular sizes and styles in the women’s footwear market. The women’s version of the DAMPS Technology shock mitigation heel insert have already been developed in CAD and prototyped in several existing women shoe and can be seen on www.TechnologyIsFashion.com.
Concurrently management will be utilizing industry marketing venues to introduce our new line of women’s FITN shock mitigation footwear for potential licensing. Our new lines will be unveiled and marketed at a least five selected shoe shoes over the same twelve month time period to support our licensing efforts. Show marketing will begin with the Magic Platform show in Las Vegas and New York 2018.
The women’s footwear market is over 25% of the projected 2018 $ 85 billion US footwear market. With DAMPS technology’s one of a kind premium brand shock mitigation differentiation, management project investors could be earning eight to nine figure licensing revenues in five years. The lynch pin is signing with an aggressive exclusive licensing partner or partners that understand the paradigm shift and valuation enhancement, especially for a public company. The licensee either wants to be maintaining or securing their brand dominance or some aggressive marketing group wanting to exponentially grow theirs.
One distinct advantage offering DAMPS technology to the women’s market is that the women’s market has a different price point or threshold than any other segment of the footwear market excluding medical. Price Point is not a limiting determinant factor in their purchase. Technology is Fashion! A fashion statement as a rare, premium branded shock mitigation technology package.
250,000 Licensed DAMPS technology shock mitigation units (pairs) @ $ 50 per =
500,000 Licensed DAMPS technology shock mitigation units (pairs) @ $ 50 per =
1,000,000 licensed DAMPS technology shock mitigation units (pairs) @ $ 50 per =
2,000,000 licensed DAMPS technology shock mitigation units (pairs) @ $ 50 per =
5,000,000 licensed DAMPS technology shock mitigation units (pairs) @ $ 50 per =
Shock Mitigation Technologies Inc. Corporate Officers
Jeffrey Brown Chairman and CEO
Founder of B&B Technologies LP
25 years in the footwear industry
Inventor of DAMPS Technology Footwear
B.S. Business Marketing SDSU
Kent Truckenbrod Treasurer
30 Years Private Practice
Senior Partner DAMPS I LP
DAMPS I Advisory Senior Board member NBA Hall of Famer Bill Walton
Industry Insiders Speak
45 years in the footwear industry
Developed the first military cold/wet boot
"DAMPS technology is a concept with great potential to improve comfort security and safety in everyday life."
Robert A Hollenbaugh
Footwear industry specialist
17360 Iron Mountain Dr
Poway, Ca 92064
President of Boot World
“Anytime a product can be improved to benefit one’s health and safety, such as DAMPS Technology, is an opportunity that should be pursued, explored and exploited with vigor.”
#1 Shoe Salesman / Western United States
Boot World, Inc. / KM SHOES Est. 1975
7270 Trade St. Suite 101
San Diego, CA 92121
Tel 858 695 9040 ext. 105
Fax 858 695 9128
Cell 858 449 2300
VP of Operations
“After our successful introduction of our women’s FITN prototypes at the WAS shoe show in Las Vegas, I very much look forward to furthering our advanced shock mitigation technology introduction in the growing market place. Technology is Fashion.”
Senior DAMPS I LP Investor
“Ladies the footwear industry has changed. Damps Technology is the future of footwear.
This technology provides the comfort your feet and body deserve. Brilliant!!!”
P.O Box 623
Scottsdale, AZ 85252
International Markets Director
B&B Technologies LP is disrupting the worldwide footwear industry by bridging the gap for shoe comfort with DAMPS military grade shock mitigation technologies from head to toe including (but not limited to) smart footwear, seats, chairs and safety sports helmets.
Moving forward, we are adding parallel product lines to our legacy “Made In the USA” DAMPS smart boots (which exclusively uses manufacturing and parts made in the USA), by bridging our shock mitigation technologies into the non-military commercial market space worldwide. Our primary target market is women’s shoes and we have embarked on our FITN campaign (Fashion Integrated Technology Now).
The analysis of footwear market reveals that the segment of women's footwear dominated the end- user segment, accounting for 50.5% market share in 2014. Additionally, the footwear market is expected to reach $371.8 Billion globally by 2020. (Allied Market Research)
From 2002 to the present, Arturo participated in many chamber sponsored and business focused delegations visiting countries (primarily in South America, Mexico and Central America) to connect with business, industry and government officials. He evangelized the DAMPS Smart Boots brand and planted the seeds along the way. Complimenting the brand awareness was the introduction of DAMPS technology to the non-military commercial market beginning with women’s shoes.
According to the Global Industry Analysts, Inc. Trends report (January 2015), the global market for Footwear is projected to reach 371.8 billion US dollars by 2020, driven by new design trends and rising discretionary spending among the expanding base of the middle class population. In the casual footwear market, timeless classics are making a comeback with women preferring simple classic black pairs of shoes with medium heels which serve as perfect accessory for almost any outfit. Driven by this projection, we are primarily focused on our FITN campaign to introduce DAMPS for Women’s Shoes domestically and internationally with emphasis on the South American shoe market (with big focus on Brazil).
Acknowledging and respecting this important market space, we understand fully and want to help our mothers and grandmothers who may be experiencing plantar fasciitis or other painful foot ailments, as well as our hard working wives (professional, business, housewives and especially our expectant/pregnant wives incurring additional weight).
Additionally, to compliment DAMPS, we are developing other shock mitigating technologies including but not limited to our OACS technology for sports helmets.
Leidos Military Program Director
“We have a great opportunity with the Special Forces as a result of our demos. SOCPAC is working a program to continue the war on terrorism in the pacific. We have an opportunity to get into this effort with boots for the crew and SEALS of multiple Combat Craft Attack that are going into a program that I cannot discuss in any detail beyond this. I am working with the SOCPAC liaison officer from SOCPAC to SOCOM in Tampa. I am meeting with him next week to work out scheduling. After this demonstration and operational evaluation, we should be good to go. We will continue with the shock mitigation seats. I will have Jeff Sinclair continue to push that effort.”
There is inherent risk in any new venture. We believe this is offset by the ongoing legacy of DAMPS technology footwear testing with Special Operation Forces (SOF) and the one of a kind proprietary shock mitigation technology that has no comparables in the industry. The women’s footwear market is over 20 billion dollars US domestic only. Once percent of this market has the venture earning hundreds of millions of dollars in licensing revenues, over five years.
If after one year no suitable license partners have been secured, management will then be tasked with raising additional management and money to fully implement manufacturing and marketing of DAMPS technology footwear, internationally.
Safe Harbor Statement
This information includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for fiscal year 2012 and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events.
Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of paper and other Raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace including the ability to attract and retain customers, results of continuous improvement and other cost-containment strategies, and the Company's success in attracting and retaining key personnel. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information, since these statements may no longer be accurate or timely.